bs777 Privacy Policy — How We Collect, Use, and Safeguard Your Personal Data

1 About This Policy

This Privacy Policy (the "Policy") describes how bs777 (the "Company", "we", "us", or "our") collects, uses, stores, and protects the personal data of individuals who access or use the bs777 online betting and casino platform (the "Platform"), including all associated websites and services available to players in Bangladesh.

By registering an account, accessing the Platform, or otherwise interacting with our services, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you should discontinue use of the Platform and may request the closure of your account by contacting our support team.

This Policy should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which form part of the binding agreement between you and bs777.

2 Data We Collect

bs777 collects personal data through several channels: directly from you when you register or interact with the Platform, automatically through technical systems as you browse and play, and from trusted third parties such as payment processors and identity verification providers. The categories of data we collect are described below.

Category	Examples	Source
Identity Data	Full legal name, date of birth, National ID (NID) number, passport number, photograph	Provided by you during registration and KYC verification
Contact Data	Email address, Bangladesh mobile phone number, residential address	Provided by you during registration
Financial Data	Payment method type (bKash, Nagad, Rocket, Upay, bank), registered mobile number for mobile banking, transaction history, deposit and withdrawal amounts	Provided by you; collected via payment processors
Account & Gaming Data	Username, account balance, betting history, game session logs, bonus usage, wagering records	Generated automatically through Platform use
Technical Data	IP address, device type and model, operating system, browser type and version, time zone, screen resolution	Collected automatically via cookies and server logs
Usage Data	Pages visited, features used, click-through patterns, session duration, referral source	Collected automatically via analytics tools
Communications Data	Records of support chats, emails, and any correspondence you send to bs777	Provided by you when contacting support

We do not knowingly collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, or biometric data beyond what is strictly required for identity verification purposes. We do not collect full payment card numbers — card transactions, where applicable, are handled entirely by our certified payment processor partners.

3 How We Use Your Data

bs777 uses your personal data for the following specific purposes:

• Account creation and management: To register your account, verify your identity, maintain your profile, and provide you with access to the Platform's features.
• Payment processing: To facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and other supported Bangladeshi payment methods.
• Identity verification (KYC/AML): To comply with our Know Your Customer and anti-money laundering obligations, including verifying your age (21+) and confirming that payment methods are registered in your own name.
• Service delivery: To provide sports betting markets, casino games, live dealer tables, and all other features of the Platform.
• Customer support: To respond to your enquiries, resolve disputes, and handle complaints efficiently and accurately.
• Security and fraud prevention: To detect, investigate, and prevent fraudulent activity, multi-accounting, bonus abuse, and other prohibited conduct outlined in our Terms & Conditions.
• Responsible gaming: To monitor gaming activity, enforce player-set limits, process self-exclusion requests, and proactively identify patterns that may indicate problem gambling behaviour.
• Legal compliance: To meet our obligations under applicable Bangladeshi law, including responding to lawful requests from regulatory authorities and law enforcement agencies.
• Platform improvement: To analyse aggregated, anonymised usage data to improve the performance, design, and content of the Platform.
• Marketing communications (opt-in only): To send promotional emails, SMS notifications, and in-app messages about offers, bonuses, and new features — only where you have provided explicit consent.

4 Legal Bases for Processing

bs777 processes your personal data only where a valid legal basis exists. The primary legal bases we rely upon are:

• Contractual necessity: Processing required to perform our contract with you — for example, operating your account, processing transactions, and delivering Platform services.
• Legal obligation: Processing required to comply with applicable laws, including KYC/AML regulations, age verification requirements, and responses to lawful authority requests.
• Legitimate interests: Processing carried out for our genuine business interests, such as fraud prevention, Platform security, and service improvement, provided those interests are not overridden by your fundamental rights.
• Consent: Processing based on your freely given, specific, and informed consent — used primarily for optional marketing communications. You may withdraw consent at any time without affecting prior processing.

5 Sharing Your Data

bs777 does not sell or rent your personal data to any third party. We share your data only in the following limited circumstances and always under appropriate contractual safeguards:

• Payment processors: We share relevant financial and identity data with our payment processing partners (including mobile banking operators such as bKash, Nagad, and Rocket, and banking partners including Dutch-Bangla Bank and BRAC Bank) solely to facilitate your requested transactions.
• Identity verification providers: We may share your identity documents and personal details with licensed KYC/AML verification service providers for the purpose of completing mandatory identity checks.
• Game content providers: Game studios and providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) receive anonymised session tokens and technical data necessary to deliver their games on our Platform. These providers do not receive your full identity or financial data.
• Regulatory and law enforcement authorities: Where required by applicable Bangladeshi law or a lawful order from a competent authority, bs777 may disclose personal data to government bodies, regulators, or law enforcement agencies.
• Professional advisers: In limited circumstances, we may share data with our legal, financial, or security advisers under strict confidentiality agreements.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of the business, your personal data may be transferred to the acquiring entity, subject to the same protections described in this Policy.

All third parties with whom we share personal data are required to process it lawfully, securely, and only for the specific purpose for which it was shared.

6 Cookies & Tracking Technologies

bs777 uses cookies and similar tracking technologies to operate the Platform, remember your preferences, maintain session security, and analyse how users interact with our services. The main categories of cookies we use are:

• Strictly necessary cookies: Essential for the Platform to function. These include session management cookies, authentication tokens, and security cookies. These cannot be disabled without impairing Platform functionality.
• Functional cookies: Used to remember your settings and preferences, such as your selected language or display options, so you do not need to re-enter them on each visit.
• Analytics cookies: Used to collect anonymised data about how visitors use the Platform — which pages are visited most, how long sessions last, and where users navigate from. This data helps us improve the Platform over time.
• Marketing cookies (opt-in): Used to deliver relevant promotional content within the Platform if you have consented to marketing communications. We do not use third-party advertising networks to place ads on external websites.

You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will affect your ability to use certain features of the Platform, including logging in and completing transactions.

7 Data Retention

bs777 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The general retention periods we apply are:

• Active account data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in accordance with applicable financial record-keeping requirements.
• KYC and identity documents: Retained for a minimum of five (5) years following the completion of verification or account closure, whichever is later.
• Transaction records: Retained for a minimum of five (5) years to satisfy anti-money laundering and financial audit obligations.
• Support communications: Retained for three (3) years from the date of the last communication, unless the matter relates to an ongoing dispute or legal proceeding.
• Marketing consent records: Retained for as long as you remain opted in, plus three (3) years following withdrawal of consent, as evidence of your prior consent.
• Technical and usage data (anonymised): May be retained indefinitely in aggregated, anonymised form for analytical purposes.

When personal data is no longer required and the applicable retention period has expired, bs777 will securely delete or anonymise it.

8 Data Security

bs777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Key measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and our servers.
• Encryption of sensitive data fields (including identity document data and financial information) at rest in our databases.
• Role-based access controls limiting internal access to personal data strictly to staff members who require it to perform their duties.
• Regular internal security audits and vulnerability assessments of Platform infrastructure.
• Multi-factor authentication requirements for administrative access to core systems.
• Secure data centres with physical access controls and environmental protections.

While bs777 takes all reasonable steps to protect your data, no security system is entirely impenetrable. In the event of a data breach that poses a material risk to your rights, we will notify affected users and relevant authorities in accordance with applicable law and without undue delay.

9 Your Rights

As a bs777 account holder, you have the following rights with respect to your personal data. To exercise any of these rights, please contact our support team at [email protected]. We aim to respond to all data rights requests within 30 days of receipt.

• Right of access: You may request a copy of the personal data bs777 holds about you, along with information about how it is used and with whom it is shared.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you may request that we correct or update it promptly.
• Right to erasure: In certain circumstances, you may request that bs777 delete your personal data. Note that we may be required to retain certain data to comply with legal obligations even after an erasure request.
• Right to restrict processing: You may request that bs777 temporarily halt the processing of your data while a dispute over its accuracy or use is resolved.
• Right to data portability: Where processing is based on your consent or a contractual necessity, you may request a copy of your data in a structured, machine-readable format.
• Right to withdraw consent: Where processing relies on your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
• Right to object: You may object to processing based on our legitimate interests, including profiling for marketing purposes. bs777 will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.

10 Children & Minors

The bs777 Platform is strictly intended for adults aged 21 years and above. bs777 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in our registration and KYC process.

If we discover that personal data has been collected from a person under 21 years of age, we will immediately close the associated account, void any transactions, and permanently delete all related personal data from our systems. If you believe a minor has registered on the Platform, please contact us immediately at [email protected].

11 Third-Party Links

The bs777 Platform may contain references to third-party services, including payment providers and game studios. Where links to external platforms exist, please be aware that bs777 has no control over the privacy practices of those third parties and is not responsible for their policies or content. We encourage you to review the privacy policies of any third-party service you interact with directly.

12 International Data Transfers

The bs777 Platform primarily serves players in Bangladesh. However, some of our technical infrastructure, game content providers, and third-party processors may be located in other countries. Where personal data is transferred outside Bangladesh, bs777 ensures that appropriate safeguards are in place — including contractual data processing agreements and equivalent data protection standards — to protect your data to at least the same standard described in this Policy.

13 Changes to This Policy

bs777 may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or operational needs. When material changes are made, we will publish the updated Policy on this page and update the "Last Updated" date at the top of this document. Where practicable, we will also notify registered account holders via email or in-app notification.

Your continued use of the Platform after the effective date of any revised Policy constitutes your acceptance of the changes. We encourage you to review this page periodically to stay informed about how bs777 protects your privacy.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please reach out to our dedicated support team using the contact details below. We are committed to addressing your privacy concerns promptly and transparently.

Email: [email protected]
Response Time: Within one Bangladesh Standard Time (BST, UTC+6) business day
Platform: bs777 — Bangladesh's Cricket-First Betting & Casino Platform

By continuing to use the bs777 Platform, you confirm that you have read this Privacy Policy in full and agree to the collection and use of your personal data as described. This policy applies to all players aged 21 and above. Play responsibly.